Commission a Reading

A one-page diagnostic of the conventions making your brand invisible.

Not because the work is bad. Because everyone in the category is following the same visual rules.

One image, mapped the way the studio maps every brand on this site. Free. Usually back within a few days.

For fashion and luxury brands.

Start your reading →
What you'll receive

A page like one of these, with your brand at the centre.

The same lens, applied to one image, returned within a few days as a custom page. Yours will look like one of these.

Aesop
Reading

Aesop Is the Apothecary the Category Borrowed From

Amber glass, pharmaceutical typography, perfect centre isolation. The conventions hiding in plain sight.
The Row
Reading

The Row Compresses Luxury Into Institutional Discipline

Quietness as authority. The image system that removes everything except the garment.
Maison Margiela
Reading

Maison Margiela

What conceptual fashion looks like when it has to operate as a brand.
What we'll need from you

Three things, nothing else.

The whole point of a Reading is to map what your audience experiences, not what your brand intends. So I don't need decks, strategies, briefs, or background. I just need the surface, and the image to read.

  1. Your brand Name and website. The publicly visible surface.
  2. One image A campaign image, an Instagram post, a newsletter, a product page, a store window. One image, the one you're most curious about, or the one that's been bothering you.
  3. Your email Where to send the link when the Reading is ready. Usually within a few days, each one is custom-built.
What you won't get
Why is it free

Because describing the method does it no favours.

The Reading shows the studio's thinking applied to your brand, in one image. After that, you'll know whether the lens is useful before you commit to anything paid.

If it lands, the next step is a thirty-minute call to talk through what comes next. If it doesn't, you've still got an honest read of one of your images.

A one-page diagnostic, scoped to one image. Free, returned within a few days.

Start your reading → Opens your email client with the brief pre-filled. I read every email myself.